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Social networking sites for website promotion

One way to promote your website is via social networking sites such as and the like.

I am wondering how many other people use social networking as a website promotion tool and whether they have had any measurable success?

Some commentators are suggesting that social networking is not all its cracked up to be. One important issue is whether exposing your own personal data is a good thing and how easy it would be for fraudsters to steal your identity?

Another point from a website promotion point of view is the quality of traffic from these sites. Your average MySpace user is probably 16-22 years old, great if you have a website targeting this demographic but not so if your site requires a more mature audience.

Even advertisers have suggested that they prefer targeted niche groups to advertise to rather than the masses on social network sites.

I don’t know about anyone else but I am starting to find social networking a bit tedious and I would not be too bothered if it just went away.

Long live Web 1.0!