Kirsty
Tue 19 Sep 2006
Well I’ve started yet another project. I know I’d said I would focus on finishing my current sites and adding affiliate programs to them but, let’s face it, I’m crap. And that’s boring stuff anyways!
My latest project will be interesting in more ways than just how much money it might make me. It’s an extremely niche idea that focuses on a particular event, in a particular city, aimed at a particular nationality of a particular age range probably with pretty similar interests.
The event is only one day out of the year which has me wondering if it will be worth it so it’ll be interesting to see if it pays off. I’d guess that a minimum of 10,000 people would actually participate in the event with lots of other interest generated and another general audience than isn’t targeted beyond being in the same city but there would be possible interest from them year round depending on how I structure the site.
There are currently no other sites dealing with this event and my Travoholic.com site comes up first for Google in the major keywords so I’d be able to a ‘For more information see…’ type link at the bottom which would pretty much ensure that most people who search on Google will eventually make it to the site, whether it ranks high itself or not.
So… after this long-winded load of bollocks I guess what I’m trying to say is that I’ve got a really niche market and I won’t have an problems attracting them to my new site and am excited to see what can really be done with a niche market.
This is the type of thing where merchandise would hopefully sell well so I will be pushing some Café Press stuff and will spend some time coming up with clever designs and slogans. A guy from work is on board and says he has some cracking ideas so I will probably flog his designs as well and go 50/50 on the profits. But you rarely hear about Café Press when people talk about making money online so I’m pretty curious to see how it goes.
I have my doubts as well about whether I’d be able to attract any advertisers (that aren’t non-Adsense or affiliate related). I think that because the market is very targeted there would normally be some interest in reaching it but because the event is only for a day and there’d be a huge peak and drop in traffic I just don’t know.
So I’m looking at this as my little niche experiment. I know that the site will be useful, will generate a decent amount of traffic (the related page on my site had around 300 visits per day over a short period of time), and will reach a pretty targeted audience. What I’ll be able to do with this is anybody’s guess.
Anybody have any guesses about what the event might be? Once I get the site up and running in a couple of weeks I’ll post a link and will be in search of plenty of feedback!

September 20th, 2006 at 6:37 pm
Hi Kirsty good to see you posting and experimenting with new things, the company I work for deals in a lot of event type products
Its a great niche & can be very profitable.
The main things I have learnt is it will take a few years to understand the trafic & what people will buy dnt buy things with dates on them that way you can sell them next year. Its ok to use
Google adwords around events to make sure you are on the first page for allterms concerning the event conversion will be excellent
Good Luck